Alta Vista Business Services Blog

This week AV Business Services launched a brand new Web site for Central New Hampshire Employment Services, (CNHES, Inc.). CNHES, Inc. has been providing employment services for the Lakes Region and Concord since 1979. The biggest improvement to the site is the look and feel that better represents the company brand. New search technology was implemented so that the site will appear higher in local SERPs (searhc engine Results Pages). CNHES, Inc. will enjoy the benefit of regular reports on site traffic so that they can better manage their marketing efforts.
Another service AVBS provides for clients is registering or claiming listings on the four major search engines from improved findability in local markets, plus the ability to control the content on those listings. CNHES, Inc. received this service as part of their redesign package.

I wish to thank Chris St. Cyr, the company president, for the opportunity to redesign their site and provide Web marketing services.

Marketing is probably the most complex subject for any entrepreneur. If you use the many hats metaphor, we business owners wear many throughout our work-week. But the marketing hat has to be the one that converts from a rain-hat to a designer hat and still to a winter hat. There is so much planning and so many tasks, that I often feel overwhelmed. So, when the invitation to attend the WIW Marketing Inspirations workshop landed in my Facebook wall, I jumped on it.

In addition to building my marketing skills, I was thrilled about the chance to hob-knob with local business owners and other women entrepreneurs and meet local gurus like Link Moser, and Allen and Lani Voivod, Catherine Blake, and others. 

The information shared during the Women Inspiring Women Marketing Inspirations Workshop, covered subjects like “How to put sizzle into your brand”, how to leverage the power of the press in your business, to the big buzz-word of the day-- Social Marketing, and still Search Engine Optimizations (SEO) tactics for your business Web site. 

Everyone goes into a workshop with varying degrees of understanding of the material, but I was really surprised at how much I learned in every area—even areas where I would consider myself highly knowledgeable. For example, I use the top four social media platforms presented, but I didn’t know some of the tools available to make them work even harder for me. 

It was especially enjoyable to experience the other attendees’ exclamations of revelation, or sometimes confusion with the information presented. Most of the attendees were women, and at an event with mostly women you experience so much more than in a mixed group. Women connect and have fun when learning together. We drop our inhibitions about questions, which really raises the level of experience for everyone. 

I must say, I learned so much about all these subjects and truly enjoyed the personality of each presenter. It was a full-on, 10 hour day, but I was completely drawn in the entire time. It wasn’t until I sat behind the wheel did I realize how exhausted I was. 

Women Inspiring Women event Marketing Inspirations was held at SERESC in Concord, NH, Friday, November 13th, 2009.

Or maybe I should say “Wake up Internet Professionals!”