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Industry:
Journalism
Project Description:
Larry Ratliff is a columnist and movie critic known fondly as "the jalapeno Guy" in the San Antonio, Texas area. He is a prolific blogger, presenting his down-to-earth and often funny reviews of movies and of life in general. Alta Vista Business Services had the pleasure of creating Larry's original Typepad blog last year when Larry went solo.
This November, Larry is expanding his offering to presentations about movies and life as a columnist to local colleges, senior centers, and other venues. So, Movie Memories was launched in mid-December. The challenge for AVBS, is that Movie Memories is still part of the Larry Ratliff brand, but needed a slightly more nostalgic look and feel, plus give Larry the ability to create a Newsletter, and then publish it in three different ways: blog-style, eNewsletter, and two-sided print. This was a new challenge for AVBS, because Larry's desire was to manage all of this going forward with tools he had at his disposal (Typepad, and Microsoft Publisher).
AVBS started by designing a new logo for Movie Memories that evokes a classic-era movie feeling using a silhouette of the famous movie couple from Casa Blanca (Larry's favorite movie of all time). AVBS used the existing blog template with the same banner header, but changed the type and colors-- just on those pages to reflect the desired classic-movie affect. We then applied the same elements to an eNewsletter template and a Microsoft Publisher template.
Additionally, Larry wanted to apply the logo to coffee mugs and other give-aways at his presentations. And finally, Larry needed some business cards.
AVBS was thrilled at the opportunity and challenges, and had a blast putting it all together. Larry is pleased with the results and frankly, so are we.
We at AVBS do our best to save our small business clients' money by letting them utilize Web or software tools they already own if at all possible. Sometimes it doesn't always work out that way and many times we can save more in the long run by providing even better tools, and combining several functions in one easy and affordable location. The point is, we want to make our clients happy and satisfied, and do our best to find the right solution for each one.
Features:
Design for Blog on Typepad, eNewsletter, ID package,
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